Thursday, October 28, 2010

Cereal Packaging Summary

Kelloggs Variety Pack (10)
Kellogs Variety Pack (30)
Lucky Charms Cereal (toy)
Cap'n Crunch Cereal
Nestle Nesquik Cereal

Reese's Puffs Cereal

All of these Cereal Boxes have lots of things in common to attract young children. A few of the elements in the cereal packaging are colour which is a high priority when it comes to the package design and overall look. Young kids like bright colourful things that look tasty. They make a Theme that matches the main product and it draws children in. It works because then they go running to their parents begging for this delicious looking cereal that they want so bad. Some Cereal even features toys or special surprises inside so the younger group of people will be drawn to it. The fact that you are only able to find the toys in this certain type of cereal boxes makes them want it even more, they then realize that the stores don't sell the toys individually.


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